Yanting He

Hi! I am a 4th-year Ph.D. Candidate in Quantitative Marketing at Imperial College London, supervised by Stephan Seiler.

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I am passionate about understanding the evolving dynamics of social media, creator economy and influencer marketing. 

 

I design and apply ML/causal tools to uncover the underlying patterns of the digital world and its profound influence on creators, platforms, consumers, brands, and society.​ My work aims to advance equity and transparency in digital ecosystems and help emerging creators grow and stand out. 

 

In my spare time, I enjoy Zumba, live music, playing the piano, taking walks with my puppy, and the joys of cooking alongside family and friends.